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Business Development (Martech)

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This position provides the unique opportunity to work in a multi-national, entrepreneurial team where your performance will be highly valued. You’ll partner with the most brilliant minds working in strategy, data science, business intelligence, digital marketing and technology innovation in the world. Our client in a consulting company focused in data.

They maintain partnership and specializations with the leading customer experience technology platforms from Adobe, Google, Salesforce, AWS, and many other customer experience technology innovators.

As the Business Development Consultant (Martech), you will be the driving force for identifying and creating sales relationships that will ultimately lead to revenue.

This role has 4 dimensions:
1. Demand Generation
2. Outreach and Engagement
3. Accelerate Pipeline
4. Collaboration and Reporting

1. Demand Generation
• Using a consultative and conceptual selling approach, you will help establish the firm as trusted advisors to visionaries and decision makers. You will ask probing and sometimes uncomfortable questions to understand the prospect’s business, their goals, objectives, and challenges before recommending a solution.
• Prospect, educate, qualify, and develop Target Accounts and inbound leads to create sales-ready leads and opportunities
• Meet or exceed targets in generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
• Conduct outbound lead generation campaigns to schedule new appointments with SQLs using our list building process, and our outbound and inbound marketing tech stack
• Engage with the Channel Marketing team to create named account lists
• Attend industry-specific events and webinars to network and gather leads.

2. Outreach and Engagement
• Execute daily outbound calls and emails to potential clients to introduce the company's services and value proposition.
• Develop campaigns to conduct Account Based Marketing using Hubspot, Dripify, Seamless.AI and Linkedin Sales Navigator
• Collaborate with the Marketing team to leverage our MarTech stack, marketing automation, and social media management platforms and professional networks like LinkedIn to connect with and engage potential leads.
• Develop outbound communications campaigns, write content and manage outbound activities based on the target demographic and client needs identified through initial research.
• Research target accounts, identify decision-makers, generate interest, and develop accounts to stimulate need.

3. Accelerate Pipeline
• Schedule introductory meetings and subsequent qualifying meetings and calls between potential clients and LCG’s Account Executives.
• Follow up persistently with leads to convert initial contacts into scheduled appointments, ensuring a consistent flow of opportunities.
• Quickly route prospects and current customers to appropriate colleagues to assist in solving problems and driving value. Cultivate & provide education on areas of interest for under-informed customers.
• Setup, attend & run 1st level qualification meetings with customers prior to passing it on to relevant Account Executive & Solution Consultants.


4. Collaboration and Reporting
• Coordinate with the operational and marketing teams to align outreach strategies with ongoing marketing campaigns and messaging.
• Regularly update stakeholders about pipeline progress. Provide insights gained from interactions with leads.
• Update CRM (HubSpot) to ensure logging of key history & ensuring a smooth hand-off to the Account Executive.

Other Duties:
• Travels approximately 10% of the time.
• Maintains professional and technical knowledge by attending educational workshops; researching trends, following market activities, M&A activity, reviewing professional publications; establishing personal networks; monitoring competitors, benchmarking state-of-the-art practices; participating in professional societies
• Writes content regularly (posts, blog entries, etc…)
• Promotes LCG's corporate culture both internally and externally
• Performs other duties as assigned Eligibility

Requirements:
• Eligible to work in Brazil
• Bilingual; Highly proficient in spoken and written English and a native speaker of Portuguese
• Eligible to travel internationally (specifically to the US) when needed
• BA/BS Degree
• 5+ years in conducting lead generation for a professional services firm, systems integrator or technology innovator.

Proven track record of quota attainment
• Confirmed sales skills executing inbound & outbound sales motions and building strong relationships at multiple levels within an organization, across economic buyers, champion buyers, technical buyers, user-buyers and other influencers and stakeholders.
• Experience in supporting a complex sales process across a multi-disciplinary and international team of sellers who are engaging with multi-disciplinary and international teams of buyers.
• Demonstrable experience in account planning, precall preparation, opportunity qualification, and objection handling.
• Self-starter with high motivation, independence, resilience, and ability to collaborate with sales & marketing teams to deliver on quota.

Desirable:

• Experience in working with international teams in similar roles
• Familiarity with our technology partners: AppsFlyer, Adobe, Oracle, SAP, Google, Salesforce, AWS, Infobip, Tealium, ContentSquare, Signavio, and NetSuite and others.
• Familiarity with Workfront, Sharepoint, & HubSpot.
• Highly polished interpersonal, presentation and communication skills.
• Demonstrated experience communicating with CLevel executives.
• Expert proficiency with Microsoft Office 365
• High degree of initiative, with the ability to evaluate situations and make recommendations.
• Comfortable in a multi-tasking, demanding, fastpaced atmosphere.
• Positive attitude.

Have what is needed fro this position? Apply now!

Tipo de contrato: FULL_TIME

Especialização: Marketing e Vendas

Área: Vendas & Marketing

Indústria: TI

Salário: negotiable

Tipo de trabalho: Híbrido

Nível de experiência: Média gerência

Localização São Paulo

Referência da vaga OPR06B-D6181A8D

Data postada 13 de Maio de 2024

Consultor Raquel Guarany

Telefone corporativo +55 (11) 2655 0859

raquel.guarany@robertwalters.com

Raquel Guarany

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