CRM & Marketing Specialist

CRM & Marketing Specialist Focused on customer relationship management and marketing strategy, this professional will be responsible for:

1. Support Marketing & CRM Strategy Development:
• Assist in crafting and refining marketing and CRM strategies to align with company goals.
• Provide input based on market trends, customer behavior, and internal data.
2. Coordinate Strategy Activation:
• Work with various departments (e.g., sales, product development, IT) to implement marketing and CRM strategies effectively.
• Ensure that all departments are aligned and activities are executed as planned.
3. CRM Project Implementation:
• Manage and oversee CRM projects, including loyalty programs and marketing campaigns.
• Coordinate with external vendors or partners if needed.
4. Customer Service Team Support:
• Act as the main contact for the Customer Service team, offering training and ongoing support.
• Analyze customer service reports and provide insights for improvement.
5. Customer Insights and Feedback:
• Conduct activities to gather customer feedback and insights.
• Implement touch points and methods to continuously improve the customer experience and satisfaction.
6. CRM and Budget Administration:
• Oversee the CRM and customer satisfaction goodwill budget.
• Ensure that the budget is planned and utilized effectively.
7. B2B Experience (Preferred):
• Experience in a B2B (Business-to-Business) environment is advantageous but not mandatory.

Mandatory Qualifications:

• Experience: Over 4 years in a similar role related to CRM or marketing.
• Language Skills: Fluent in English, with experience in interacting with international offices.
• Education: Bachelor’s degree in Administration, Marketing, Engineering, or related fields.

Soft Skills:

• Resilience and Dynamism: Ability to adapt to changes and handle challenges effectively.
• Proactiveness: Initiative in identifying and addressing issues or opportunities.
• Team Player: Collaborative mindset and ability to work well with others.
• Personality Traits: Down-to-earth and resolutive nature, with a practical approach to problem-solving.

Preferred Experience:

• Luxury or Automotive Segment: Experience in these sectors is considered a plus, suggesting familiarity with high-end markets or automotive industry dynamics.

Job Details:

• Contract Type: CLT (Consolidação das Leis do Trabalho) - Brazilian labor contract.
• Work Arrangement: Hybrid, with 3 days on-site, implying a mix of remote and office work.

This role is pivotal in ensuring that marketing and CRM strategies are effectively implemented and that customer interactions are optimized to enhance overall satisfaction and loyalty.