Aftersales & Customer Loyalty Specialist

A leading global automotive brand is currently looking for its Aftersales & Customer Loyalty Specialist to support its premium customer experience strategy in Brazil. Based in São Paulo, this key role will focus on enhancing customer satisfaction, supporting CRM system operations, and driving loyalty initiatives aligned with the company’s high service standards.

About the Aftersales & Customer Loyalty Specialist Role

The Aftersales & Customer Loyalty Specialist will play a central role in shaping the end-to-end customer experience across the Brazilian market. This position combines CRM management, customer loyalty program leadership, and cross-functional collaboration to ensure exceptional aftersales service aligned with the values of a prestigious automotive brand.

Acting as a key connector between internal departments and external stakeholders, this professional will be responsible for managing CRM operations and dealer support while delivering data-driven insights to guide strategic initiatives. The role demands a proactive, customer-oriented mindset with strong organizational and communication skills. Key responsibilities include:

• Managing CRM platforms to ensure operational continuity, accurate data integration, and alignment with the brand’s omni-channel experience.
• Coordinating and executing customer loyalty programs that reflect the premium brand positioning and drive customer retention.
• Supporting the Customer Interaction Center (CIC) by enhancing the quality and consistency of customer journeys.
• Delivering CRM system training and day-to-day support to internal teams and dealership staff to maximize adoption and effectiveness.
• Gathering and analyzing customer feedback and insights to drive satisfaction and inform strategic decisions.
• Introducing innovative touchpoints and process improvements to elevate the customer experience across the entire lifecycle.
• Administering budgets related to CRM operations and goodwill programs, ensuring efficient and strategic allocation of resources.
• Collaborating with departments such as Sales, Marketing, Aftersales, and Finance to ensure customer loyalty initiatives are fully aligned with business objectives.

For this role, a degree in Business Administration, Marketing, Engineering, or a related field, along with a proven experience of at least five years in marketing, CRM, or customer loyalty -ideally within the automotive or the BPO industrie- is mandatory. Strong analytical mindset, planning skills, and the ability to drive results through collaboration and innovation. Fluency in English and Portuguese is essential, along with excellent communication skills and a deep understanding of customer behavior and satisfaction metrics.

We are looking for a proactive and commercially-minded individual with the ability to work independently and cross-functionally in a dynamic and competitive environment. This is an exceptional opportunity for a marketing professional who is passionate about Customer Loyalty, Aftersales, Process analysis and quality enhancement. Don’t wait and apply now to this amazing opportunity!